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7 Tips for Content Marketing Success in 2017

In our current marketing climate, where “content is king,” many once successful SEO practices have become irrelevant or damaging to one's site in light of improvements to Google's ranking algorithm. Once upon a time you could simply stuff a keyword in the title, subheaders, alt tags, slug, meta-description, and body of an article, and you'd

By | 2016-12-13T05:26:11+00:00 December 13th, 2016|Categories: Uncategorized|Comments Off on 7 Tips for Content Marketing Success in 2017

Why Your Company Should Be “Remote-Ready” (Even If You’re Not)

In 1979 Frank Sinatra said, “If you can make it here, you can make it anywhere.” He was referring to New York, but today, a more accurate statement might be, “If you can make it everywhere, you can make it anywhere.” In other words, if your company can work effectively with team members distributed across

By | 2016-12-13T00:04:07+00:00 December 13th, 2016|Categories: Uncategorized|Comments Off on Why Your Company Should Be “Remote-Ready” (Even If You’re Not)

The 5 Most Important Qualities You Must Have in Your CTO

The long road to the success of your startup begins with building the right team that would preserve your business through all the usual ups and downs that a startup faces during the early stages of its development. Though sometimes underappreciated by many first time entrepreneurs, the CTO's role might be the most critical position

By | 2016-12-11T23:16:39+00:00 December 11th, 2016|Categories: Uncategorized|Comments Off on The 5 Most Important Qualities You Must Have in Your CTO

Why the Traditional 9-to-5 Job No Longer Makes Sense

When Sweden introduced the 6-hour working day, workers from all around the world nodded with approval. They wish their employers would do the same for them. Most employers, on the other hand, are not particularly thrilled with the idea. Aren't you supposed to get the maximum out of each employee you have? How are you

By | 2016-12-11T03:30:08+00:00 December 11th, 2016|Categories: Uncategorized|Comments Off on Why the Traditional 9-to-5 Job No Longer Makes Sense

Why Content Matters: Understanding the New Approach to Commerce

In this digital world of websites, social media, video blogs, etc., the importance of good content cannot be undermined. Companies that do not give priority to content creation, will, and often do, fail in achieving their marketing goals.Long gone are the days when companies could simply launch a product or service through a press release

By | 2016-12-10T07:06:09+00:00 December 10th, 2016|Categories: Uncategorized|Comments Off on Why Content Matters: Understanding the New Approach to Commerce

5 Ways to Launch a Successful Kickstarter

Crowdfunding has exploded as an opportunity for companies to raise money before ever putting together a product or having to worry about manufacturing costs. This also works as a way to engage with customers, presell units, and gain press/marketing exposure all with relatively little resources upfront. Recently, four college freshman launched a Kickstarter campaign to fund

By | 2016-12-10T01:24:11+00:00 December 10th, 2016|Categories: Uncategorized|Comments Off on 5 Ways to Launch a Successful Kickstarter

How to Keep Your Team Motivated and Productive This Christmas Season

The festive season is approaching, and along with it comes a whole host of performance management issues HR departments need to be wary of. The Christmas period is an exciting one for many, but it can also be a very stressful time; one where employees feel a mounting frustration for not being at home with

By | 2016-12-09T06:02:30+00:00 December 9th, 2016|Categories: Uncategorized|Comments Off on How to Keep Your Team Motivated and Productive This Christmas Season

How to Stay on Top of New Tax Filing Deadlines

Death and taxes are the only two guarantees in life. But new filing deadlines, which generally take effect for the 2016 tax year and thereafter, will certainly sway how the latter influences small businesses going forward. Efficiency is a major catalyst for moving many of the existing deadlines. Partnerships and S corporations are known as

By | 2016-12-08T00:56:07+00:00 December 8th, 2016|Categories: Uncategorized|Comments Off on How to Stay on Top of New Tax Filing Deadlines

The Digital Shift: Embracing New Technology and Engaging Your Employees

Hot topics like big data, the Internet of Things, cloud computing and machine learning aren't merely buzzwords. They're factors contributing to a profound change in the business landscape and, consequently, the way small- to medium-sized businesses operate within that landscape. While many businesses have focused on these changes externally to position their brands, focusing on

By | 2016-12-08T00:56:06+00:00 December 8th, 2016|Categories: Uncategorized|Comments Off on The Digital Shift: Embracing New Technology and Engaging Your Employees

The Small Business Path to Success in a Penguin 4.0 World

Google has made yet another algorithm change with its Penguin 4.0 update. While it's one of the thousands of changes it conducts each year, this one outweighs any of the other, more minor updates. Businesses can leverage Penguin 4.0 in their favor, however, as long as they understand the subtleties the new update entails. Google Penguin's wobbly

By | 2016-12-07T18:12:07+00:00 December 7th, 2016|Categories: Uncategorized|Comments Off on The Small Business Path to Success in a Penguin 4.0 World